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A1. Most shops in Kenya go by UK sizing, but it's worth double-checking some brands list US or EU sizes instead, and they don't always line up the way you'd expect. If you've never bought that particular brand before, take a minute to measure your foot rather than guessing based on your usual size. It saves the hassle of a return later.
A2. Take a close look at the photos before you order real shoes have neat, even stitching and the branding sits exactly where it should. Fakes tend to give themselves away with loose threads or a slightly "off" logo placement. And honestly, if a well-known brand is going for way less than you'd expect to pay, that's usually a sign to look closer before hitting buy.